May 11, 2010
Are you appealing to all 5 senses?
One of the most effective ways to sell a home is to stage it effectively. The term staging means things to different people. I like to describe it as presenting your home as an invitation to a buyer to feel at home. You want buyers to feel "Wow, I want to live here".
Aside from the art of staging, furniture placement, paint colors, accessories, art and decor, it is also important to consider the subtle cues buyers feel when they walk through your home.
Smell: The smell of fresh clean home is essential. A lack of smell is something that feels neutral. You feel comfortable and continue without hesitation. Scents, even those from candles or fresheners can turn off buyers. Cooking odours, pet odours, perfumes, tobacco or mildew are all turnoffs.
Touch: Most folks will touch the railing or table near the front door as they take off their shoes, run their hands on the stair rail, touch a kitchen counter and open doorknobs. Ensure these surfaces are free of dusts, oils or debris.
Sight: The first thing about showing a home is being able to see it. Turn on all the lights when preparing for a showing. If you have put effort into picking perfect bedspreads, rearranged furniture, cleaned the floors and put out your best decorations, you want folks to see it all and feel invited as the walk through the room rather than to spend time looking for light switches or missing features alltogether because they walked past a dark corner.
Taste: People can taste dust. They can. In an unkept home buyers spend less time looking, poke their heads into rooms rather than walking through and often go on to the next house because they felt uncomfortable.
Sound: What do you hear when you walk into your home? Is there a rattle coming from the basement, a loud hum from an appliance, a barking dog? Did you leave on the radio to welcome buyers? Did you leave it on so loud they left the living room cause they couldn't talk? Silence is golden. Soft appropriate music can work too, but please leave some way to turn it off if a buyer maybe doesn't appreciate checking out your home to the golden oldies.
A buyer just walked through your home. Did they feel at ease? Were they distracted? Check out the 5 senses to see if they felt welcome.
For more information on preparing your home for sale, do not hesitate to contact me and ask me for my Seller's Guide.
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