Presenting your home for Sale - Buyer's Eyes
How we live day to day and how we present our homes for sale are very different. A well presented home will sell quicker and often for more money. In some cases, it will sell for thousands more. Real estate sales are about price and condition, or as has been eloquently put, “It’s all a price war and a beauty contest.” This is all about preparing for the beauty contest.
The vast majority of people want to purchase a home they can move into without any additional work or renovations and many are willing to pay a little extra for a home that is move-in ready.
On listing your home, it is essential to begin looking at your home through a buyer’s eyes. Buyer’s often create a first impression of a home within the first 10-15 seconds. Sometimes this can be at the curb or at the front door so every effort to make the first impression a positive one is critical.
Once first impressions are established, we need to make buyers feel comfortable and allow them to picture themselves living in the home.
Well presented homes are often:
- Exceptionally clean
- Neutral in colour
- Neutral in smell
- Furnished to highlight the home's accents and create an open flow
- Well defined with each room displaying a specific purpose
- Well organized including closets and cupboards
- Well landscaped with maintained yards
- Welcoming and inviting with small details of style.
- Accented with small details such as fresh flowers on the table and appropriate accessories.
When looking at homes, buyers are often drawn to those that make them feel at home and to those that connect with them personally. Often these positive connections are subtle, however, subtle differences can also be negative and make a buyer uncomfortable in a home.
In a general sense, it is important to neutralize your home to avoid a disconnect with a potential buyer. Neutralizing your home may include softening strong colours or design choices, elimination of strong statements (religious, political, etc), removal of large amounts of personal photos or refreshing the scents of cooking or pets. It is important to review which items can be removed or changed prior to showings.
If you are wondering what works is worth doing, how much to spend on preparations or have questions regarding the current market or the sale of your home do not hesitate to contact me.