Marketing Your Home to Sell
Your personalized marketing campaign has to provide results in multiple ways:
- Buyers have to know your home is available for sale. Multiple streams to notify buyers of a new property.
- Show off your homes best qualities and stand out amongst the competition. Professional realistic photography, staging, videos and all other required means will be utilized to make your home stand out once it is presented to a potential buyer. View my current listings and recent sales for examples.
- The listing has to encourage buyers to come view your home now. Timing is everything.
A property attracts the most activity from the real estate community and potential buyers when it is first listed.
The activity of a listing will peak in the initial two weeks and then begin to drop. Showings, property inquiries, buyer drive-bys and google map reviews of your property are examples of activity. The price point of the property will determine the average days on market and such expectations will be reviewed on listing your home.
There are buyers out there right now looking for a home. They have seen all the current listings so when yours comes up they want to review it. Once this first batch of buyers has passed on your listing, only new buyers entering the market will review your home.
The power of marketing is to get as many folks informed about your listing as possible and to make your home stand out among other similar options. 80-90% of buyers start their search online. To this end, I use a variety of methods to get the word out including:
Exposure via the MLS system
Direct contact with potential buyers
Direct contact with Realtors that work in the area.
When viewing your home, buyers will be presented with detailed property sheets and full color custom brochures to take home.
Regular contact with me, regular market updates and exceptional presentation from first blush to the final takeaway. That is the standard that I work towards and continually work to improve as I assist you with the sale of your home.
today for my complete marketing plan and free comparative market evaluation for your home.