Three factors come into play when selling your home: Presentation, Price and Marketing. 

 

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed.

 

A property has the greatest opportunity to sell when it is new on the market.

 

The activity of a listing will peak in the initial two weeks and then quickly drop. Showings, property inquiries, buyer drive-bys and google map reviews of your property are examples of activity.

 

There are buyers out there right now looking for a home. They have seen all the current listings so when yours comes up they want to review it. Once this first batch of buyers has passed on your listing, only new buyers entering the market will review your home. It is essential you catch the attention of this first wave to get the best results.

 

The power of marketing is to get as many folks informed about your listing as possible to increase the volume of folks looking at your property during this peak. Everyone in the market to buy a house like yours needs to know your home is on the market now!  Potential buyers with the knowledge there is competition may give you the upper hand in negotiations.

 

The initial few days after your listing is up are critical from two perspectives. One, the marketing campaign for your listing needs to be in full swing. Secondly, you have to be prepared for buyers to drive by and review your home prior to booking a showing so maximizing curb appeal is a must.

 

The marketing campaign itself also has to provide results in multiple ways. Through various methods the listing needs to reach buyers so they are aware of the property. Secondly, the listing has to showcase the home. Thirdly, the listing has to encourage the buyers to come review this property now.

 

In today's world, the vast majority of buyers shop for homes online before they drive around house to house looking at property. You can consider your online listing as the first showing of your home. It has to present your home exceptionally well.  I use various methods to maximize this first viewing including professional photography, detailed floorplans in some cases, video walkthroughs, web feature pages, detailed area maps, downloadable feature sheets and more. I customize the marketing campaign for each home depending on the home and post listings on my own website and across the web on various websites and search engines to get the listing noticed.

 

Beginning with the online listing, community advertisement, feature sheets, the listing on MLS and realtor.ca as well to the service people receive when they inquire about your home or when visiting your open house, you must be confident that your home is showcased in an exceptional way.   Marketing is the package.  

 

Contact me today for my complete marketing plan and free comparative market evaluation for your home. Check out my current listings.