Marketing Your Home to Sell
A property attracts the most activity from the real estate community and potential buyers when it is first listed.
The activity of a listing will peak in the initial two weeks and then begin to drop. Showings, property inquiries, buyer drive-bys and google map reviews of your property are examples of activity. The price point of the property will determine the average days on market and such expectations will be reviewed on listing your home.
There are buyers out there right now looking for a home. They have seen all the current listings so when yours comes up they want to review it. Once this first batch of buyers has passed on your listing, only new buyers entering the market will review your home. It is important that you catch the attention of this first wave of buyers.
The power of marketing is to get as many folks informed about your listing as possible to increase the volume of folks looking at your property. Everyone in the market to buy a house like yours needs to know your home is on the market now! When buyers see other interested buyers looking at your home either at back to back showings or activity during an open house, it creates competition for your home.
The initial few days after your listing is up are critical from two perspectives. One, the marketing campaign for your listing needs to be in full swing. Secondly, you have to be prepared for buyers to drive by and review your home prior to booking a showing so maximizing curb appeal is a must.
The marketing campaign itself also has to provide results in multiple ways. Through various methods the listing needs to reach buyers so they are aware of the property. Secondly, the listing has to showcase the home. Thirdly, the listing has to encourage the buyers to come review this property now.
In today's world, the vast majority of buyers shop for homes online before they drive around house to house looking at property. You can consider your online listing as the first showing of your home. It has to present your home exceptionally well. I use various methods to maximize this first viewing including professional photography, detailed floorplans in some cases, video walkthroughs, web feature pages, detailed area maps, downloadable feature sheets and more. I customize the marketing campaign for each home depending on the home and post listings on my own website and across the web on various websites and search engines to get the listing noticed.
Beginning with the online listing, community advertisement, feature sheets, the listing on MLS and realtor.ca as well local advertising, your home will stand out. Secondly, potential buyers will receive exceptional service when they inquire about your home or when visiting for a showing or open house. You must be confident that your home is showcased in an exceptional way. Marketing is the package.